Posted Jan 31, 2020

Trade ‘Em, a new kind of gift card marketplace, today announced the launch of its mobile application, inviting users across the US to seamlessly store, spend, gift or trade with gift cards, promotional items and loyalty inventory. Headquartered in Austin and born out of a desire to improve interactions between businesses and consumers, Trade ‘Em is creating a digitized gift card system, leading to greater efficiency and engagement.

Although gift card spending is currently on the rise, there is still more than $45 billion in gift card value left unused since 2005, and the retail tech startup is striving to address that outstanding balance.

Upon joining Trade 'Em's merchant portal, businesses of any size can design and implement digital gift cards, digital promotions and digital loyalty to their liking, thanks to the application's built-in payment system. Furthermore, Trade ‘Em provides a true return on investment as an advanced marketing tool for brands by enabling them to then track their digital advertisement from display to point of sale.

“Whether you’re a consumer wishing to digitally gift an experience to a friend, or a business seeking insight into its own operations and userbase, Trade ‘Em is that one-stop-shop on your phone,” said Kris Barnings, Co-founder & CEO, Trade ‘Em. “With the launch of our new app, we look forward to supporting more and more companies, as they look to drive traffic and build brand loyalty.”

With hundreds of companies all housed within one mobile application, Trade ‘Em eliminates the need for consumers to individually subscribe to various brand platforms. Through patent-filed technology, users can instead speedily discover items, import gift cards, make purchases, or alternatively, cash out through the Trade ‘Em marketplace. Additionally, when sending a gift card to someone, Trade ‘Em’s video message feature fosters greater personalization and connection.

“More and more is being spent on gift cards each year, yet so much still remains unused in the end – it’s shocking,” said Adair Lion, Co-founder CMO, Trade ‘Em. “At Trade ‘Em, we believe in convenient, simple, and intuitive solutions for both brands and consumers alike.”

With accessibility at its core and a growing pool of both national and local businesses aboard, Trade ‘Em is now available on all iOS and Android devices. 


About Trade ‘Em

Founded in 2017 by Kris Barnings and Adair Lion, Trade ‘Em is on a mission to both simplify and humanize the gift card industry by providing a new marketplace, where users can store, spend, gift or trade with gift cards, promotional items and loyalty inventory. For brands signed up to the application, Trade ‘Em provides real-time analytics with both accuracy and ease, building in a true return on investment, as they can learn everything about their gift card, promotion, loyalty or inventory sale compared to the userbase. For consumers, Trade ‘Em enables the opportunity to seamlessly import their gift cards, purchase products, or even cash out.  With early stage accolades including Attendee Choice Award at 2018 and Top 25 Startups at the 2018 NRF Big Show, Trade ‘Em is now available on all iOS and Android devices across the US.