Introducing Three Store Now; A partnership between HERO® and Three
Three is evolving the way customers virtually shop their nearest store, with the arrival of Three Store Now, a world-first initiative in partnership with HERO®.
In 75 Three stores across the UK, advisors are using the HERO® app to connect live with nearby customers on three.co.uk. Through chat, video and livestreaming, online customers can get the experience of the store — and all the advice they need — without leaving their sofa.
“We understand that our customers live increasingly busy lives and can’t always make it into one of our stores. That’s why we’re thrilled to be the first mobile network in the world to partner with HERO®; making it as easy for customers to shop our stores as it is text and video call with their friends,” comments Graham Johnston — Head of Omnichannel & Digital First at Three.
The introduction of Three Store Now coincides with the arrival of Three’s 5G network, where stores are uniquely positioned to help data-hungry customers find the right 5G enabled device for them. Customers are already seeing the benefit of Three Store Now, with more than 50,000 conversations leading to significantly increased online conversion and customer satisfaction.
Contacts, a new feature from HERO® has also been rolled out in-app to let advisors alert opted-in customers when hotly anticipated devices become available to buy. For example, during September’s iPhone 11 launch, Three stores were able to text customers they’d previously interacted with and direct them to buy either in-store or online.
“Three are true innovators —and once again they’ve pushed boundaries of what’s possible through the introduction of Three Store Now; an elevated shopping experience that builds deeper connections between customers and their local stores, while intelligently leveraging the collective downtime of advisors. Buying a new smartphone is a highly-considered purchase much like buying apparel, sneakers, beauty or accessories; and through this partnership our platform has evolved to meet the expectations of one of the world’s most innovative carriers, at the heart of the rapid-growth category that is consumer electronics,” added Alistair Crane, CEO of HERO®.
See the full video here.