Cortexica Vision Systems Ltd, leaders in visual AI, announce their strategic partnership with e-commerce and merchandising experts Attraqt

Posted Jun 25, 2019

Cortexica Vision Systems are delighted to announce their partnership with Attraqt, the global providers of onsite search, merchandising and personalisation for over 240 of the world’s leading retail brands including ASOS, de Bijenkorf, Harvey Nicols, Paul Smith, Ted Baker, and Wolf & Badger.


Leaders in powering exceptional shopping experiences, Attraqt deliver search and merchandising and personalisation e-commerce solutions via their Fredhopper Discovery Platform. Integrating Cortexica’s visual search into the Attraqt platform allows retailers to better orchestrate seamless, and personalised shopping experience.


Cortexica’s visual search solutions ‘Find Similar’ and ‘Shop the Look’, use computer vision and machine learning technology to make it easier for shoppers to find the products they desire. This technology can be utilised for product discovery, product recommendations, and allows shoppers to upload a picture from their mobile where it can be visually analysed, to return a retailer’s similar items to purchase.  


John Raap, Chief Strategy Officer at Attraqt comments: “We are proud to call Cortexica our strategic technology partner. It is important that our platform facilitates ongoing innovation and allows our retail clients to deliver a seamless e-commerce experience to their shoppers. 


Integrating Cortexica’s technology into our platform, gives our retail clients the ability to deliver increased relevancy and personalisation to shoppers. Importantly it also allows shoppers to use images to search against a retailers' inventory, returning visually similar or exact match product recommendations available to purchase to meet wider commercial goals”. 


Attraqt is the first onsite search provider to combine image recognition with a recommendations engine that harnesses search, and merchandising strategies alongside a retailer's product data points, such as images, price, stock and conversion rates. In May 2019 Attraqt acquired Artificial Intelligence personalisation market leader Early Birds to empower learning algorithms to orchestrate and personalize the entire shopper journey.


Iain McCready, Chief Executive Office at Cortexica comments: “We are very excited to partner with Attraqt, it allows us to deliver visual search to a much wider audience.


There is a natural synergy with retail and visual search. Shoppers look for visual inspiration in all kinds of ways, it could be from Instagram, a favourite blogger or within a retailers’ website. Visual search allows users to shop using inspirational images at a click of a button, without performing a subjective keyword search or getting the user journey disrupted by barriers such as out of stock or unintuitive recommendations.”


For Attraqt’s retail clients, visual search is now available to further enhance and personalize the shoppers’ journey whilst reducing the number of steps to return the most relevant search results of their desired item.



PR Enquiries:

Contact: Sacha Lowenthal

Email: [email protected]


About Cortexica

Cortexica are leaders in AI, Machine Learning and Computer Vision for image and video analysis. Focused on creating and turning cutting-edge AI and machine learning research into real-world solutions that make businesses commercially stronger.

Cortexica are proud to be independent whilst proactively partnering with Attraqt, Cisco, Accenture, Axis, AAEON, Intel, BT, Cannon & SAS as well as global leading academic institutions.


About Attraqt
Attraqt (LON: ATQT) powers exceptional shopping experiences for over 240 of the world’s leading retail brands. Attraqt’s core product, the Fredhopper Discovery Platform, drives relevant and inspiring ecommerce experiences through personalization, search, recommendations, internationalization and Merchandising SaaS solutions. Simple-to-use interfaces and efficient workflows enable Merchandisers to take full control and enhance the value of smart automation with their own strategic expertise and creativity.


In 2019, Attraqt acquired Early Birds, the award-winning AI-driven personalization software provider. Together, the two companies combine Attraqt’s pedigree in data-led search and merchandising capabilities to optimize product discovery and visual curation, with Early Birds’ award-winning ability to empower learning algorithms to orchestrate and personalize the entire shopper journey. 

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.