NEW YORK, N.Y. –  While the potential of essential oils is yet to be fully understood as clinical trials are just beginning, lavender’s versatility and perceived benefits make the fragrance one of the most highly-sought products in the quickly-expanding essential oil market.

       Anatta, a global online marketplace for natural, organic and raw products from farmers worldwide, is one of the industry leaders in providing quality essential oil products, such as lavender. Anatta’s business model eliminates added overhead costs incurred in standard supply chain models and connects customers directly with farmers to provide the highest quality products at affordable prices.

            Many experts and users of essential oils believe lavender eases tension, heals skin and promotes better and more restful sleep. “There is growing evidence suggesting that lavender oil may be an effective medicament in treatment of several neurological disorders. Several animal and human investigations suggest anxiolytic, mood stabilizer, sedative, analgesic, and anticonvulsive and neuroprotective properties for lavender,’’ the National Center for Biotechnology Information said in a 2013 report.

            Lavender is grown worldwide, primarily in Bulgaria, China, France, Ukraine, and even Australia. The plant is hardy, can survive most conditions and adapts to its environment with little human intervention. Anatta Marketplace CEO Joshua Thomerson warns, consumers need to be aware that “not all lavender is lavender.”

             “Different batches can have many different chemical compositions. Locally sourced material for scientific studies is often not even the same species of lavender and, even if it were, the percentages of each individual molecule can change from one batch drastically to another based on the conditions it was grown in,’’ Thomerson said.

            Lavandula angustifolia is the only true lavender. There are inexpensive substitutes, and Thomerson said consumers should search for the Latin name on the bottle before purchasing. “People should buy from responsible companies who do proper testing and sourcing to ensure the quality is what you are expecting, and that the farmers are compensated fairly. Steer away from lavender as a ‘commercial profile.’ If you want pure quality, always look for Lavandula angustifolia,’’ Thomerson said

            Lavender, like other essential oils, interacts with the body by more than just the perception of the odor. Essential oils should not be used or expected to alleviate a medical condition, but can be used for preventative and maintenance use and to supplement a healthy lifestyle.

The medical jury is still out on using the lavender, and other essential oils, as a potential solution for ailments. But there is also growing research that indicates essential oils could have an impact on an individual’s health. Medical News Today reported earlier this year the medicinal benefits of using lavender to “treat anxiety, fungal infections, hair loss and wounds have been demonstrated.”

            “Our sense of smell is grounded more firmly in our memory than any of our other senses; it’s also strongly emotive,” Thomerson said. “Finding a good essential oil that has a positive context in your experiences as a person, is probably the most likely essential oil to lead you to a positive experience.”

              Anatta is a game-changing company in the essential oil marketplace. It allows customers to meet and communicate with the farmers that grow the plants used in the products, while paying those farmers 50 percent or more than competitors.

            “Anatta allows customers to purchase the highest possible quality essential oils, while allowing us to inject a massive amount of investment into the betterment of the production and the farmers lives in the communities we support,’’ Thomerson said

            For more about Anatta, visit its website at https://www.anattamarket.com/

About ANATTA

Anatta is a new global marketplace challenging traditional business platforms by providing affordable pure and raw products directly from farmers worldwide to customers.  Company founders Joshua Thomerson, Victoria Dantcheva and Oscar Bueno chose the word “Anatta” as a very loose interpretation of an ancient Pali word that refers to the impermanence and constantly changing state of humanity to serve as an inspiration of respecting nature, while building the foundation of change for a better world. Learn more at Anattamarket.com