GoDataFeed, the product information distribution system used by over 2,000 online sellers, has announced its official Pinterest partnership as a feed management provider. Participation in the Pinterest Partners program provides GoDataFeed with a direct integration to Pinterest’s ecommerce advertising platform.
The API integration provides GoDataFeed with a one-to-one connection to pass product data from merchant catalogs into Pinterest’s shopping platform.
“Pinterest’s influence and marketing potential on a personal level is second to none,” said Bryan Falla, Director of Marketing at GoDataFeed. “We’re so excited to offer our merchants a fresh, fun way to create connections with millions of new shoppers.”
GoDataFeed users will be able to take standard product data from their store catalogs and modify it to Pinterest specifications, then automate ongoing data submission. Sellers will benefit by creating a hands-free pipeline to millions of active shoppers.
Pinterest product feeds by GoDataFeed will includes the ability to automatically submit products to Pinterest as well as the ability to optimize data specifically for shoppable Pins in order to get more impressions, better click-through rates and higher return on ad spend.
“Pinterest is not just a social media platform, it’s a product discovery platform.” Mr. Falla added. “And what better marketing stream for sellers than a platform that inherently gets people excited about coming across new products and brands? We have no doubt our sellers will benefit from this partnership. I couldn’t be more excited for them.”
Sellers who want to activate their Pinterest product feeds should contact their GoDataFeed account representative.
About GoDataFeed
GoDataFeed was founded in 2007 with a single goal: to help online merchants succeed. That goal has been the company's guiding principle. It has led to the ongoing pursuit of the perfect multichannel integration software. Over the years, GoDataFeed's evolution in usability, connectivity and scale is a testament to that goal -- and to the team of dedicated developers and ecommerce specialists who work tirelessly to pursue it.
GoDataFeed's core team is based in Plantation, FL, but it serves online retailers in 27 countries around the world.
The software works by simplifying how merchants connect their product catalogs to marketing channels like Amazon, Google, Facebook and more. It simplifies compliance, speeds up optimization and automates feed submissions and order retrieval, saving merchants time and removing common roadblocks. It is used by approximately 2,000 merchants to submit 50 million SKUs to more than 200 channels daily.
