BANGKOK, 24 April 2019 — Fast fashion omnichannel retailer Pomelo releases its first ever cosmetics line, BEET, joining the ranks of cosmetics brands specializing in beauty for global consumers. This permanent addition to Pomelo’s offering differentiates the brand as a one-stop style brand amidst an increasingly competitive landscape.

Beauty may be a new category for the predominantly fashion brand which releases hundreds of new styles weekly, but David Jou, CEO of Pomelo Fashion remains undeterred. “It’s a step in the right direction,” said Jou. “For consumers today, beauty is integral to style. As a fashion brand that wants to offer women everywhere their best look to become their best selves, we cannot ignore that.”

For Pomelo, the value of offering an inhouse beauty line comes from being able to provide yet another touchpoint for a seamless customer experience that prioritizes modern consumers’ demand for convenience. In creating a convenient, one-stop beauty and fashion retail experience for consumers, Pomelo stays true to its promise to stay on-trend, online and on-the-go.

Created with women on-the-go in mind, BEET comprises 17 versatile, fun, and fuss-free products across 4 categories – Liquid Blush, Liquid Lipstick, Lip Gloss and Lip Shimmer -- featuring paraben-free and cruelty-free formulations. All products are priced at S$10 per item and are eligible for Pomelo’s 365-day returns policy if returned with original packaging intact.

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Images can be found here: Beet Campaign Images