PRESS RELEASE
Visual Latina partners with Pixelsior to expand into Singapore and Asia Pacific
Photo caption - (L-R): Ranajoy Roy, MD, Pixelsior and Partner, Visual Latina, Singapore and Guadalupe Cano, COO and Founder of Visual Latina.
Monday, 25 March 2019, Singapore: After working with Coca-Cola for four years in Singapore, Manila and China, Visual Latina, a shopper marketing and digital agency headquartered in Buenos Aires, Argentina, has announced that it will partner with Pixelsior, an independent marketing consultancy based in Singapore, to expand its operations in the Asia Pacific region.
Ranajoy Roy, Managing Director and Founder of Pixelsior, will partner with Visual Latina to head its Asia Pacific operations and lead new business development in the region. He has more than 20 years of experience in Advertising and Marketing having worked with companies like Coca-Cola as the Digital Marketing Lead and agencies like Ogilvy as a Regional Business Director. The partnership serves to strengthen Visual Latina’s integrated marketing services to capture opportunities and growth in the Asia Pacific region.
Guadalupe Cano, COO of Visual Latina, said, “We have been working with global clients on their shopper marketing and digital strategy and firmly believe our experience and knowledge can be leveraged for brands in Asian markets too. We work for brands across 8 countries today and we have plans to strategically expand our business in the next one to two years. This is our first step in that direction”
Ranajoy Roy, MD, Pixelsior and Partner for Visual Latina, Singapore, added, “It is a great opportunity and I appreciate the potential in combining forces with Visual Latina to bring their expertise to this region. We share common beliefs and values that ties us together. We are extremely agile and free of any large network issues. Very few agencies in the region can offer expertise to cater to the online to offline to retail journey of the shopper. We aim to fill that gap. With our shopper marketing and digital capabilities we will bring best experiences together for brands and shoppers.”
About Visual Latina:
Visual Latina is a shopper marketing and digital marketing agency head quartered in Buenos Aires, Argentina and has offices in Atlanta, Bogota, Manila, Mexico City and representatives in Miami, Santiago De Chile and Sao Paulo. Its clientele includes brands like 3M, Arnet, Coca-Cola, Herdez, Kellogg’s, Pringles and Telecom. Visual Latina has been around for more than 28 years and is headed by Eugenio Bory and Guadalupe Cano.
About Pixelsior:
Pixelsior is an independent marketing consultancy headed by its managing director and founder, Ranajoy Roy, who is based in Singapore. Pixelsior works with brands and businesses across the region on integrated marketing communications, digital marketing, social media strategy and shopper marketing. Its client portfolio includes Inc. Southeast Asia, Converse Shoes, Unilever, Pernod Ricard, Seekscribe, Branded and more. Pixelsior focuses on creating “Work that works” by consulting with businesses for change and growth through latest digital technologies, integrated media marketing and analytics. It also collaborates with innovative tech partners like Significance Systems, Versa Voice Experience Agency, Ascimatics and others. For more information please visit www.pixelsior.net and follow us on Twitter and LinkedIn.
Ends –
For more information contact:
Ranajoy Roy
Email: [email protected]
