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Maropost Launches Maropost for Commerce

Posted Feb 24, 2019

Maropost Launches Maropost for Commerce
First platform to unify marketing and commerce gives marketers actionable
intelligence for building brand loyalty to increase customer lifetime value

Chicago, Ill. (February 22, 2019) – Maropost, the leader in simplifying customer
engagement for B2C brands and retailers, today launched Maropost for Commerce at
eTail West in Palm Springs, Calif. The first built-in-house platform to unify marketing
and commerce, Maropost for Commerce provides e-commerce companies with a fully-
functional web store and high-performance marketing automation in a single,
comprehensive platform to increase customer lifetime value.

Maropost for Commerce is also the first platform to offer a 360-degree view into a
customer’s touchpoints, communications and purchase history. It allows merchants to
continue conversations with a customer after a transaction by connecting a merchant’s
store, customer and purchasing data directly with marketing – and vice versa. The
platform unifies and applies artificial intelligence to these data sets, eliminating
marketers’ dependence on IT for data insights. This empowers marketers to create
predictive models and customer behavioral clusters, and launch specific re-engagement
campaigns based on actionable intelligence to target customers who abandon cart, or
for upselling, cross-selling or replenishment.

“Maropost recognizes the common transactional nature of commerce, and that only the
brands that build relationships create loyalists who want to follow those brands,” said
Ross Andrew Paquette, founder and CEO of Maropost. “Maropost for Commerce
simplifies customer engagement with the only truly unified platform to marry marketing
with commerce. Our best-in-class marketing is the first to put actionable data directly
into marketers’ hands, enabling meaningful, continued conversation with customers to
increase lifetime value.”

An alternative to other vendors’ complex solutions, often created by cobbling together
technologies from multiple providers, Maropost for Commerce simplifies customer
engagement by enabling ecommerce vendors to achieve the full tech stack with an all-
in-one solution. Maropost for Commerce eliminates the headache of implementing,
integrating and maintaining multiple platforms, and its buying 

buying process is frictionless.

“Maropost has cracked the code by integrated marketing with commerce,” said Daniel
Matishak, CEO at Mindable. “In a market crowded with complex, bolt-on solutions that
complicate adoption and deployment, we’re glad to have found the only truly accessible,
unified platform that allows us to easily apply key data insights to our marketing
programs. Maropost helps us endear our customers to our brand, creating relationships
to increase conversion.”
For more information on Maropost for Commerce, visit https://msc.maropost.com/. To
schedule a demo of Maropost for Commerce at eTail West at Maropost booth w25,

contact Minda Sulak at [email protected] To download Maropost’s eBook on
Simplifying Customer Engagement, visit https://www.maropost.com/simplifying-
customer-engagement/.
About Maropost
Maropost is the only unified customer engagement platform designed from the ground
up that connects companies with their customers at every step of their journey.
Providing a single customer view, Maropost creates unified, personalized customer
experiences, helping brands increase conversion and brand loyalty. Pairing white-glove
service with industry-leading technology, Maropost makes customer engagement easy.
Dual-headquartered in Toronto and Chicago, Maropost was named Canada’s 5 th fastest-
growing company by Canadian Business and ranked #159 on Deloitte’s North America
Fast 500 growth index in 2018. Consistently recognized as a G2 Crowd High Performer,
Maropost is trusted by brands like DigitalMarketer, New York Post, Mercedes-Benz, and
Yext. Learn more at https://www.maropost.com/