CallRail, the world’s most popular call tracking and analytics provider, announced big enhancements to its first-to-market Cost per Lead (CPL) solution within the CallRail application. Now, marketers can automatically calculate their cost per lead by analyzing text, form, and call conversions from paid campaigns on Google Ads, Facebook, and Bing Ads.

These improvements showcase CallRail’s proven commitment to customer-centered innovation, giving the more than 100,000 businesses using its industry-leading applicationan intuitive, streamlined way to clearly prove ROI on their marketing efforts and spend and the insights they need to better optimize future campaigns.

“We’ve seen a lot of value out of [CallRail’s CPL report] for sure –– not only from understanding our cost per lead, but also being able to more critically discern what our search terms are, what search terms are really generating better results for us,” said James Brown, CallRail user and corporate director of marketing Fort Worth-based Sagora Senior Living.

Along with its CPL enhancements, CallRail also updated their custom reporting engine within the platform. This update will help marketers build customized reports for their clients based on the outcome of a phone call, text, or form submission. It will also allow them to look at specific date ranges and sources based on the insights that are most valuable to them.

To learn more about CallRail and its CPL enhancements, please visit https://www.callrail.com/.