OrderDynamics Finds That Only 27.5% of U.S. Retailers Offer Buy Online Pickup In-Store (BOPIS)

Posted Nov 28, 2018

OrderDynamics Finds That Only 27.5% of U.S. Retailers Offer Buy Online Pickup In-Store (BOPIS)

The research highlights the omni-channel capabilities of more than 750 retailers

November 28, 2018 09:00 AM Eastern Standard Time

TORONTO--(BUSINESS WIRE)--OrderDynamics, providers of the world’s most advanced, out-of-the-box Distributed Order Management (DOM) System, today released its Omni-2000 Research: U.S. Of the countries analyzed in Omni-2000 Research: Global, the U.S. market was found to rank last in click & collect (BOPIS) capabilities.

Though it’s the largest consumer market in the world, U.S. omni-channel is still in its early days, evidenced by larger chains advancing at a disproportionately faster rate than mid-market chains. Nearly half of the retailers surveyed with over 250 stores offer click & collect, whereas only 18.1% with 51-100 stores offer the service.

Additional findings from the 753 U.S.-based retailers include:

39.1% of omni-channel retailers offer basic, active inventory visibility
24.7% of all retailers provide free return shipping
42.1% of U.S. retailers offer BORIS (Buy Online Return In-Store)
31.9% of omni-channel retailers accept Instagram purchases

Although room for improvement exists, the research found that 85.8% of retailers surveyed have an e-commerce presence and compared to findings from last year, click & collect grew 5.7%.

“E-commerce is deployed well throughout the U.S. retail market, but this research shows omni-channel capabilities continue to mature,” said Nick McLean, CEO, OrderDynamics. “As retailers start to take advantage of faster, standardized and much less expensive point solutions, this profile will shift.”

Click here to access Omni-2000 Research: U.S.

About OrderDynamics

OrderDynamics develops the world’s leading Out-of-the-Box Distributed Order Management Technology. Focused on powering retail fulfillment, the company helps clients make omni-channel retail a reality. Its DOM provides client capabilities like order orchestration, enterprise-wide inventory visibility, returns management, customer service, and store driven fulfillment. OrderDynamics enables customer options like Buy Online Pickup In-Store (BOPIS), ship-to-store, and ship-from-store; creating exceptional shopping experiences. Iconic brands like Speedo, Boardriders, Columbia Sportswear, JYSK, Princess Auto, Crabtree and Evelyn, and Browns Shoes use OrderDynamics’ technology across North America, Europe, Asia and Australia. For more information, visit

OrderDynamics is a wholly-owned subsidiary of TECSYS, Inc. TECSYS provides transformative supply chain solutions that equip its customers to succeed in a rapidly-changing omni-channel world. For more information, visit

Charles Dimov
VP Marketing, OrderDynamics
[email protected]
+1 (905) 695-3182 x280