PERCH Announces Expansion of Physical+Digital Marketing Platform Into Grocery and CPG With Deployments Across Leading Grocers
PERCH (http://perchinteractive.com) today announced a substantial expansion of its award-winning mixed reality marketing platform into the CPG and grocery vertical, announcing a new integrated shelving system for end caps and in-aisle displays with deployments at Shoprite, Meijer, H-E-B, and Hannaford supermarkets. The deployments will be marketing products led by prominent PERCH CPG partners.
“We are seeing an incredible change in how consumers respond to products in-store and online and the integration of physical and digital shopping,” said Chris Walton, founder of the popular retail blog Omni Talk (https://omnitalk.blog/) and former head of Target’s Store of the Future. “With PERCH, retailers can engage customers with more immersive experiences integrated into their shelving and end caps, while brands can enhance and inform the experiences their customers have with their products. PERCH’s retail marketing platform automatically detects what products customers are picking up and PERCH’s analytics gives unique insights into how customers interact with products in-store and how that correlates to sales.”
For each new deployment, PERCH created out-of-the-box integrations into standard retail shelving and gondolas such as Lozier, building on its ability to embed Perch’s media and sensing technologies into custom fabricated fixtures.
“Our CPG and Grocery partners are routinely seeing 30-80 percent sales lift across beauty, beverage, over-the-counter and home goods categories, creating an ROI justifying rollouts at scale,” said Trevor Sumner, PERCH CEO. “PERCH CMS is the perfect solution for any CPG company looking to leverage digital storytelling at the point of sale to stay connected with their brick-and-mortar customers, with in-store marketing that can be analyzed, deployed and updated remotely and in real-time.”
Embedded seamlessly within interactive shelving and displays, PERCH’s omnichannel marketing platform unites digital content with physical products by leveraging artificial intelligence and computer vision to automatically detect which products customers touch and respond with digital media to engage consumers with educational product information. The platform’s advanced in-store analytics capabilities gather insights into shoppers’ in-store behaviors, enabling retailers to respond with content that leads to increased engagement and opportunities to cross-sell.
PERCH will be exhibiting at this year’s Groceryshop, which will be held at the Aria in Las Vegas from October 28-31, 2018.
PERCH (http://perchinteractive.com) is retail’s first omnichannel marketing platform that can detect what products customers are touching or picking up, and respond with dynamic digital content. PERCH’s embedded IoT technology unites digital content with physical products, delivering highly personalized product messaging that drives 5-10x customer engagement, 30-80% product sales lift and 200-400% ROIs on average - while creating a magical experience for customers. Headquartered in New York, PERCH has deployments in over 20 countries across 5 continents with clients that include Johnson&Johnson, Estee Lauder, Neiman Marcus, Jo Malone, Sephora, Kate Spade, Beam Suntory, Pernod Ricard and many others. PERCH has won numerous Clio, Digi, Edison, and Fast Company design awards and was named one of the 15 tech companies to watch in 2018 by Forbes.
Paul Chronister paul(at)kitehillpr.com