Kate Spade New York and PERCH Recognized by Fast Company's 2018 Innovation by Design AwardsPosted Sep 19, 2018
New York, NY (September 19, 2018) – Kate Spade New York and PERCH received an honorable mention in the Retail Environments category of Fast Company’s 2018 Innovation by Design Awards.
Kate Spade New York’s Make It Mine convertible handbag collection uses PERCH’s leading interactive retail marketing technology to help consumers customize their Make It Mine line of handbags, letting them explore a multitude of interchangeable accessories used to create a variety of personalized styles. When shoppers pick up a bag, the PERCH-enabled display detects which product the customer selected and immediately switches to the configurator for that bag on screen, where shoppers can explore all the corresponding flaps, straps and bag charms that can be customized for each bag. The interactive augmented reality experience, embedded seamlessly within the retail shelving and displays, combines a rich blend of videos, how-to’s, product information, and allows customers to purchase their customized selections in-store or online.
“At Kate Spade New York, we’re constantly looking for innovative and authentic ways to surprise and delight our customer, and in recent years have included a focus on technological advancements that can enhance her in-store experience,” said Mary Beech, EVP and Chief Marketing Officer, Kate Spade New York. “We’re honored to be recognized alongside PERCH in Fast Company’s Innovation by Design Retail Environments category. PERCH’s retail marketing platform made it easy for us to create a compelling in-store experience that guides our shoppers to explore, create and imagine more options with our Make It Mine customizable handbags.”
The Kate Spade New York Make It Mine display at the brand’s Rockefeller Center store is seeing truly significant levels of customer engagement. The PERCH Analytics system, which reports customer interactions with both physical and digital products, is reporting over 100 customers per day and over 800 individual interactions each day. These numbers reflect not only the traffic of the store, but also the excitement that customers and sales associates have around the PERCH-designed experience.
“Kate Spade New York has always been an innovator in extraordinary retail experiences that put its customer first,” said PERCH CEO Trevor Sumner. “By uniting digital experiences and physical products, Kate Spade New York is on the forefront of immersive retail, integrating physical shopping into a comprehensive omnichannel vision. To be included in Fast Company’s Innovation by Design Awards with Kate Spade New York, and alongside so many other impressive companies, inspires us to continue to create shopping experiences that cater to our customers.”
The Innovation by Design Awards program, now in its seventh year, honors the most innovative and disruptive design solutions created to resolve today’s most challenging business issues. Finalists were selected from a record number of more than 2,800 international submissions across 15 categories such as web design, fashion & beauty and graphic design & data visualization. The retail environments category for which kate spade new york and PERCH received an honorable mention recognizes the physical settings that help bring a brand, service, or product to life. This year’s judging panel, comprised of the world’s best design minds, included the Global Vice President of L’Oreal, Nike’s VP and Chief Design Officer, and VP of Design for the Hardware Product Area for Google. This year’s honorees include household names like Google, Microsoft, Nike, McDonald’s and IKEA.
Fast Company’s annual October design issue that celebrates world-changing design hits newsstands on September 18. This year’s honorees will be celebrated at Fast Company’s Innovation Festival in New York City the week of October 22nd.
PERCH (http://perchinteractive.com) is the first and only mixed reality retail marketing platform that can detect what products customers are touching, picking up or putting down and respond with dynamic digital content. PERCH’s embedded IoT technology unites digital content with physical products, delivering highly personalized product messaging that drives 5-10x customer engagement, 30-80% product sales lift and 200-400% ROIs on average - while creating a magical experience for customers. PERCH has deployments in over 20 countries across 5 continents with clients that include Neiman Marcus, Sunglass Hut, Jo Malone, Sephora, Kate Spade, Bayer, Pernod Ricard and many others. PERCH has won numerous Clio, Digi and retail design awards and was named one of the 15 tech companies to watch in 2018 by Forbes.
About Kate Spade New York
Founded in 1993 with six sophisticated yet functional handbags, Kate Spade New York has grown into a global lifestyle brand of bags, ready-to-wear, jewelry, shoes, gifts and beyond, each thoughtfully designed for individual discovery. Today, the brand’s optimistic, feminine approach to the everyday encourages personal style and is a celebration of women who are confident with a youthful spirit. Modern, covetable design, unexpected color combinations, graphic prints and polished ease are the hallmarks of the brand. Kate Spade New York is part of the Tapestry, Inc. house of brands.