Paris, France (January 18, 2018) - Paris-based startup, YVELINE KAY ATELIER, specializing in women’s luxury prêt à porter apparel, is developing the digital campaign, “Votre Paris” (translation: “Your Paris”). The objectives of the campaign are to:
• Promote emerging Paris fashion designers.
• Increase retailer partners’ online and brick & mortar traffic and skew their demographic younger (18-35).
• Create an in-store and online multi-brand Paris fashion department curated by their retailer partners’ new and existing customer base.
“While my partner and I were speaking with young Paris designers, we realized we could create a unique and exciting customer engagement model to help emerging talent launch their on-trend lines in international retail stores,” said JD. Kahle, Co-Partner, Yveline Kay Atelier for The Hunt 5 Group.
Launching in Summer 2018, ”Votre Paris” will feature small monthly fashion showings of emerging Paris designers. Filmed on the street in front of their Yveline Kay salon in the Montmartre district in Paris, the energetic shows will be live-streamed to their retailer partners’ digital platforms. Viewers will be able to access the content and comment on which brands they would like to have featured online and in the retailers’ stores. The retailers can then use these comments as part of their buying strategy.
“In today’s challenging retail environment, we are creating a channel where consumers are empowered with a degree of decision-making about their wardrobe,” said Frédéric Amiand, Co-Partner, Yveline Kay Atelier. “This empowerment will help drive traffic to buy their favored pieces in-store and online. And since the designers are young, their collections are small and will sell out, to be replaced by another emerging designer thus creating a cycle of luxury fast fashion.”
About Yveline Kay Atelier
Founded in 2017, Yveline Kay Atelier is a luxury women’s prêt à porter apparel line in development. Committed to ethical and sustainable practices, the collection will be the first to incorporate cashmere-soft fabric made with REPREVE® and SORBTEK® recycled fibers. The full line will be manufactured in child labor-free mills free of all human rights violations, with a portion of company revenue funding day care provision services in emerging garment-producing countries.
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