SAN MATEO, CA--(PRNewswire – June 28, 2017) – Today’s retailers are under tremendous market pressure. Margins are thin and competition – especially in the world of innovative behemoths like Amazon, are relentless. New technologies aligning merchants with the personal desires of the more than 220 million U.S. online shoppers serve as a holy grail for retail success and Fits Me, a global leading provider of fit recommendation technology, is addressing this market need with the launch of Fit Origin, The Essential Edition.
An online size and fit technology that accurately fits apparel to the unique size of online shoppers Fit Origin, The Essential Edition introduces consumers and retailers to a world void of traditional sizing charts dictated by numbers. Fit Origin is helping leading retailers like Rhone and QVC, drive greater personalization in the way they engage, promote and sell to their online consumers, and through the process, is solving the consumer confidence issue by providing sound size and fit advice. Fits Me believes retailers should offer all shoppers the perfect fit, first time and every time.
Research shows online shoppers lack confidence in fit, even when they have brand confidence. In fact, approximately 45% of all apparel and footwear sales are returned due to poor sizing ─ a figure that equates to more than $260.5 billion in lost sales for U.S. retailers. The driver? Archaic approaches to sizing. Fits Me’s innovative product suite combines garment technology with body and fit data to deliver advice unique to a shopper’s individual body shape, helping retailers offer an exceptionally personalized and satisfying customer shopping experience.
According to Fits Me’s CEO Stuart Simms, “We understand size doesn’t always mean fit and through years of expertise and data, we’ve developed technology that helps our retail clients understand their customer’s individual sizing and preferences. The upside has proven to be invaluable. From dramatic reduction in shopper returns and improved customer satisfaction and loyalty to solid bottom line sales increases that keep our retailers competitive in the highly challenging retail arena.”
With Fits Me’s focus on the U.S. market, the company is fundamentally changing how U.S. brands sell clothing and footwear to online consumers. Fit Origin, The Essential Edition is key in allowing shoppers to better understand what apparel fits and suits them before they make purchase decisions, ensuring what they purchase – no matter what retailer or brand, accurately meets their shopping desires and personal expectations. In addition, Fits Me’s technology provides invaluable insights that allow brands to understand customers without exception, dramatically reduce product returns, and truly enhance customer loyalty and satisfaction.
Fit’s Me’s Fit Origin technology suite provides retailers and brands with consumer size and fit recommendations and invaluable data. The Fit Origin interface asks shoppers to enter basic body measurements, after which it calculates three bespoke body shapes from which consumers select a personalized match. Personalized size and fit advice is delivered to ensure online consumer shopping confidence. The net results in increased conversions and reduced returns. Fits Me’s unique algorithm draws on years of garment expertise and biometric profiling that is integral to Fits Me’s IP. The company’s retail clients use Fits Me data to deeply understand their shoppers and allows them to develop accurate profiles of core customer demographics. Profiling through the platform helps retailers plan stock, improve range planning, and inform product development. Fits Me also helps brands unlock actionable insights to drive increased revenues.
To learn more about Fits Me and its suite of size and fit technology visit www.fits.me or contact Donald Robinson from the Fits Me sales team at [email protected].
About Fits Me
Fits Me enables leading apparel brands, retailers and merchants to engage with their shoppers, personalize their purchase journey and enjoy valuable operational insight through a portfolio of solutions centered on Fits Me’s expertise in fit preferences. The company employs over 60 operations and commercial staff in London, New York, and at three sites in Estonia, which provide its development, research and support operations. www.Fits.me is a division of Rakuten Inc. (4755: TOKYO) which has offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. Follow us on Twitter or learn more at http://rakutenmarketing.com.
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Media Contact:
Kristine Szarkowitz
Fits Me U.S. Public Relations