Truss Group recently placed a Utah client’s product with major retailers nationwide. Loft 213™, a subsidiary of Temkin International, specializes in creating StoneWrap™ gift wrap. StoneWrap™, made from limestone, features a tactile texture and incredibly smooth cutting experience which sets it apart from other wrapping material.
Before StoneWrap™ was ready for retail attention, Truss started from the beginning with a comprehensive brand development plan. From brand name, to logo design and pattern development, to website and shipping logistics, Truss set the stage for the Loft 213™ brand to be showcased to retail buyers.
All major retailers have demanding prerequisites that need to be satisfied for placement consideration. Every aspect of brand creation was executed with major retailers in mind. A huge focus was placed on pattern development. Truss’s team of experienced graphic designers created unique patterns, based on trend research, that matched the quality of the wrapping material. Design, combined with targeted brand messaging, made for a fully realized brand that met retailer requirements.
With the brand developed, the main goal of Truss was to get StoneWrap™ in the hands of retail buyers. Considering the one-of-a-kind nature of StoneWrap™, the idea was that retail buyers would be convinced upon handling the product. Truss leveraged their extensive network of retail relationships to arrange meetings with buyers and accomplish the goal.
Retail buyers were impressed with the product, and Loft 213™ has been featured in Target, Container Store, Bed, Bath & Beyond, Joann’s Stores, TJX Companies, regional retailers, and catalog companies. Along with retail experience, Loft 213™ has undergone extensive digital marketing strategies to further brand exposure.
“The process of taking a product we believe in and launching it to retail is extremely rewarding,” said Noam Temkin, CEO of Truss Group, “Our focus with Loft 213™ was to prepare the brand for retail, set meetings, close, and execute. Doing that, and seeing the success, is a beautiful thing.
Truss Group is a Utah-based sales and marketing agency that focuses on brand development, consumer research, retail placement, and digital marketing strategies. Founded in 2013 by Noam Temkin, Truss Group has placed several brands with major retailers, along with establishing ecommerce channels.
