- The world’s leading rich product content publishing platform integrates unique Content Optimization Research and Education (C.O.R.E.) into its suite of rich product content syndication and analytics tools
- C.O.R.E. ensures that content is optimized for maximum impact
Webcollage, the rich product content publishing platform used by the world’s leading brands and retailers, today announced the addition of predictive content optimization to its rich product content syndication and analytics platform.
C.O.R.E. provides manufacturers with a layer of predictive analysis - driven by psychographic and demographic data - that analyzes how content will perform. This analysis helps manufacturers create optimized product page content that connects with and informs target consumer segments effectively.
C.O.R.E. is available immediately alongside a comprehensive suite of rich product content syndication and analytics tools. C.O.R.E. gives Webcollage clients access to a layer of predictive analytics that match their product page content to millions of data points, leveraging anthropology, linguistics, mathematics, neuroscience within an ever-evolving database tracking over 20 years of consumer interactions.
Webcollage CEO John Federman says: “C.O.R.E. helps you evaluate and optimize your content before that content ever goes live, giving science-based answers to the ever-important question: “What is good content?” Using audience and retailer alignment, and competitive analysis, C.O.R.E. delivers in-depth reporting on the effectiveness of product page components.
“C.O.R.E. uses millions of data points that are continuously updated and representative of all demographics and personality types, to offer cost effective, predictive analysis of product content; while also benchmarking it to its competitors. This provides manufacturers with prescriptive, actionable feedback that tells them how they are doing at communicating their unique and actionable product features and offers clear, concise suggestions on how content can be improved.”
C.O.R.E. has been developed in partnership with Joseph Carrabis, a world-renowned neuroscientist and research fellow at the University of Southern California’s Annenberg Center for the Digital Future, who comments: “Manufacturers s need to understand how people think and react to product content, and then leverage that information to exponentially improve that content. C.O.R.E. enables brands to analyze and react to how people’s postures and statements reveal their motivations and decision making, enabling them to optimize their product content effectively.”
Webcollage established the industry standard for publishing rich product information to retailer websites. More than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 600 ecommerce websites, including Walmart.com.