Customer Advocacy Campaign Drives Revenue, Traffic and Loyalty Through Engagement and User-Generated Content
Los Angeles, CA (December 10, 2015) Social Annex (www.socialannex.com), a customer loyalty and social commerce software company, today reported a return on investment (ROI) of more than 2,500% for its fashion retail customer, Unique Vintage (UV). Social Annex (SA) helps retailers like Unique Vintage acquire, convert, and retain customers by offering the market’s sole purpose-built, complete omni-channel customer loyalty and social commerce platform.
Since March 2015, Unique Vintage’s Share, Save and Win and customer loyalty programs have seen more than 2,400 orders per month directly generated by sharing and referral actions. Powered by Social Annex’s Sharing and Referrals solution, the fashion retailer increased its repeat purchase rate by 8.5%, new account creations by 450%, and saw a significant boost in engagement with its newsletter.
Additionally, UV reported that 42% of unique web site visitors made a purchase after interacting with the Share and Save widget on their website. Of note, is that customers who engage with the Share and Save widget convert at a rate that is 158% higher than users who do not.
“Social Annex’s platform enabled us to capitalize on the buzz of our very active fan base on Instagram, Facebook, Pinterest, and Twitter. Harnessing organic referral actions and rewarding people for sharing images and details on their favorite products has helped our ecommerce program acquire new customers as well as stimulate repeat business,” said Unique Vintage Director of Digital Marketing and eCommerce, Courtney Lear Wallace.
Utilizing SA’s Visual Commerce application, Unique Vintage extends its brand presence by posting image galleries of apparel to its e-Commerce site, which are utilized across multiple platforms to inform, engage and inspire customers.
“Visual inspiration is a key factor to any fashion brand’s success, but it’s far more important for us, a vintage-inspired clothing line with an incredibly diverse customers base,” added Lear Wallace. “Social Annex solutions allow us to reach today’s social media and web-savvy consumers by providing a platform for them to express their individual styles. Instead of just seeing a catalog model, visitors see actual customers – real people of varying body types wearing clothing they like, which is very inspiring and is often the last nudge a customer needs to get that dress they’ve been eyeing.”
To-date, customers submit more than 6,000 pictures per month.
“Unique Vintage must be commended for its commitment to customers and for embracing social media marketing,” said Al Lalani, co-founder and chief strategist for Social Annex. “Their loyalty and visual commerce campaigns have raised the bar for how retailers engage consumers, and other brands should aspire to match their success. We are honored to work with Unique Vintage and to be a part of such an inspirational program and creative team.”
Only Social Annex combines social commerce and customer loyalty capabilities into a single platform. Social Annex product suites include Customer Loyalty Programs, Sharing and Referrals Programs, Contests, Login Services, User Generated Content, and Visual Commerce.
The Company offers a fully Managed Service as part of its one-price subscription designed to assist customers throughout their customer lifecycle and business growth. Its platform comes pre-integrated with industry-leading ecommerce Platforms, marketing automation systems, email service providers (ESP), social media networks, point of sale (POS) systems, and popular customer relationship management (CRM) systems.
ABOUT SOCIAL ANNEX
Founded in 2010, Social Annex is an enterprise Software-as-a-Service company that helps the leading brands worldwide acquire convert, and retain customers with the only purpose-built, complete omni-channel customer loyalty and social commerce solution. Social Annex's product suites include Customer Loyalty, Sharing and Referrals, Contests, Login Services, User Generated Content, and Visual Commerce programs.
For additional information, please visit www.socialannex.com or call 1-866-802-8806.