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Michael Zimmerman Hedge Fund Prentice Capital Believes iBeacon A Game Changer for Mobile Retail

Posted May 07, 2014

Michael Zimmerman Hedge Fund Prentice Capital Believes iBeacon A Game Changer for Mobile... -- CHICAGO, May 7, 2014 /PRNewswire/ -- 2014 Michael Zimmerman Hedge Fund Prentice Capital Believes iBeacon A Game Changer for Mobile Retail Michael Zimmerman's hedge fund Prentice Capital believes shopper tracking technology like Apple's iBeacon opens up enormous opportunities for retailers, and that most consumers will be prepared to give up some privacy in exchange for coupons or personalized deals.

CHICAGO , May 7, 2014 /PRNewswire/ -- Michael Zimmerman , CEO of Prentice Capital believes most consumers will be prepared to give up some privacy in exchange ...

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