Dive Summary:
- Yahoo has agreed to purchase e-commerce marketing technology provider Lexity, which provides over 50 marketing applications for online retail merchants.
- Although terms of the deal were not immediately disclosed the buyout marks the 20th acquisition for Yahoo Inc. within the past year, based on figures published by Internet Retailer.
- The company’s most popular application is Lexity Live, and the marketing service provider has raised over 5 million in capital since its introduction on 2009. Lexity will be re-named with Yahoo branding.
From the article:
Lexity offers over 50 applications for small e-commerce businesses, including tools that let retailers target ads to consumers on Facebook to feed product data to Google Shopping, and live chat.
