Dive Summary:
- Walmart has unveiled its new e-commerce site with a socially conscious edge, featuring social media style tools designed to match consumers’ shopping patterns.
- Much of the online revenue generated is credited to brick-and-mortar stores since about half of the merchandise ordered on the site is shipped directly to store.
- "E-commerce is the next growth engine for Walmart. We want to know what every product in the world is, who every person in the world is, and then connect them," states Neil Ashe, CEO of Walmart’s e-commerce.
From the article:
Walmart now credits revenues to brick-and-mortar stores for online purchases that are picked up there, reducing the sense of internal inter-channel competition, according to Neil Ashe, CEO of Walmart's global ecommerce division. He added that about half of the merchandise ordered on Walmart's website is shipped directly to a store, according to published reports, and that Walmart is also the only e-commerce site that allows its customers to pay cash for online purchases.
