Dive Summary:
- After purchasing online retailer Sierra Trading Post in 2012 and acquiring much-needed insight and e-commerce technology, The TJX Cos. has announced T.J. Maxx apparel company plans to re-enter the e-commerce market.
- The will be the second foray into online commerce for T.J. Maxx. The company previously entered into the landscape of online retail eight years ago with little in the way marketing and promotional efforts.
- Based on details released from Boston Globe, T.J. Maxx’s new e-commerce site officially opened this this week on Sept. 18.
From the article:
The TJX Cos. previously indicated the T.J. Maxx e-commerce site would open this fall but gave no specific launch date. The retailer declined to comment in the article.
