Dive Summary:

• Upscale wear retailer Stuart Weitzman has announced it will enter the digital landscape with a new pop-up shop.
• The company has partnered with flash sale leader Gilt.com for the new initiative and Gilt is responsible for creating the store design.
• The online pop-up shop imitative was launched by Stuart Weitzman to commemorate the iconic 5050 boot.

Dive Insight:

The pop-up shops will feature a variety of limited-edition merchandise for consumers including a 20-piece Anniversary Collection. Gilt launched a customer rewards program in July with the intent to increase online traffic.