Dive Summary:
- Steampunk, a style characterized by its the mash up of military embellishments complimented by feminine lace and color details associated with the Victorian era, is anticipated to cross over from small manufacturing such as Etsy to major retailers like H&M and Zara this upcoming year.
- According to IBM, while most follow quick-moving trends with clothing retail, they are particularly interested in this one because as a more slow-moving trend it reflects a social demographic change.
- Between its growing popularity in stores and the buzz on Twitter, #steampunk, this trend is likely to blow up mass markets this year, with major retailers jumping on the band wagon.
From the article:
"...You might not have heard of steampunk just yet, but expect to see mannequins in the windows of the biggest mall stores sporting the feminized-military, retro/futuristic look this year like never before.
So says IBM’s social sentiment index, which measures what’s trending on social networks and blogs..."