Dive Brief:
- Fashion designer Rebecca Minkoff is debuting her footwear on QVC and introducing new RM Studio x Rebecca Minkoff ready-to-wear styles exclusively at QVC this spring, the company announced last week.
- Ranging from sizes 6 to 11, the new footwear collection features flats, pumps, slippers, and sandals, priced between $29 and $150.
- The spring apparel collection features sizes XXS to 3X and costs between $45 and $129. The brand will introduce more products on the shopping network this year, according to the release.
Dive Insight:
The footwear launch builds upon the designer’s debut of RM Studio x Rebecca Minkoff last fall. The capsule collection, which was created exclusively for QVC, featured statement jackets, denim and chunky knits, among other products.
“Our customers turn to QVC for fashion that feels elevated, wearable and relevant,” Rosalia Bucaro Polizzi, chief merchandising officer at QVC, said in a statement. “RM Studio x Rebecca Minkoff exceeded our expectations right out of the gate and reinforced the strength of this strategic collaboration. This new drop is the first step to grow the brand in new ways to make an impact with consumers throughout the year.”
In addition to its collaboration with QVC, Rebecca Minkoff also teamed up with another major retailer last fall: J.C. Penney. In September, the department store featured 85 pieces from the RM Rebecca Minkoff diffusion brand, including blouses, skirts, boots, pea coats, pleather bombers and wide-leg denim.
Along with expanding its partnership with Rebecca Minkoff, QVC has brought other brands, particularly in the beauty and wellness space, to its network. Last month, the retailer said it would integrate new brands, including K18, Karma, Make Time Wellness and Medicine Mama, into its product assortment. The company also launched shows to promote those brands through advice from experts and live product demonstrations.
QVC Group, the parent company of QVC and HSN, has been focusing on social media as a driver for growth. In November 2024, the company initiated a three-part turnaround strategy that centers on: creating “the leading live social shopping content engine”; offering live shopping content anytime and anywhere; and using technology to develop audiences on emerging platforms.
Ratings firms have expressed concerns about QVC Group’s financial health, with Moody’s Ratings stating that it has a “significantly elevated default risk.”
In its most recent earnings period, the company’s revenue declined 6% year over year to $2.2 billion, and operating income fell 61% to $60 million. The company has delayed the release of its Q4 and 2025 financial results, which were previously scheduled for Feb. 26.
