Dive Brief:
- Online retailer Quince launched a collaboration with multi-hyphanate recording artist A$AP Rocky ahead of the release of his first studio album in seven years, “Don’t Be Dumb,” on Friday.
- The collaboration includes a limited-edition vinyl with an exclusive, co-branded cover that pays tribute to “The Shirthead,” one of the album's central characters: a fabric-formed figure representing something worn, lived in and evolving, per a company press release.
- The vinyl release, priced at $22.99, and the $50 limited edition “Don’t Be Dumb” T-shirt are available exclusively on the Quince website.
Dive Insight:
The partnership between Quince and A$AP Rocky marks the online fashion brand’s first collaboration with a music celebrity.
"This collaboration reflects how we think about modern luxury," Antonieta Moreland, head of brand at Quince, said in a statement. "Great design, cultural relevance, and access should never be mutually exclusive."
The company, which started out selling a $50 cashmere sweater, is pushing into new categories.
Quince made its debut in men’s footwear with the Everyday Sneaker made from Italian leather. The company began offering a curated selection of wine through a partnership with Drinks, an AI-powered SaaS platform, adding to Quince’s new gourmet food and wine vertical. The company also expanded into electrolytes and collagen in early 2025.
Last year, Quince secured over $290 million in Series D funding, which the company said would be used to accelerate its growth.
