Podcast
Welcome to The Backroom, a window into what goes on behind the scenes as the Retail Dive team covers the stories and trends reshaping retail. You can check out all our podcast episodes (past and present) here and listen on Apple Podcasts, iHeartRadio and Spotify.
Halloween – a once quaint, if spooky, holiday with a limited shelf life – has morphed into a months-long, all-ages celebration. This year, consumers are set to spend more than $13 billion – each shopper averaging close to $300 – making Halloween an important event for retailers.
Since recording this episode, Numerator reported that nearly a third of KPop Demon Hunters fans say someone in their household plans to wear a KPDH costume this Halloween. But – in a sign that retailers may not fully appreciate Halloween – another quarter or so said they wanted to wear one, but couldn’t find one or get one in time. That means that Halloween may hold even more potential for retailers.
On this episode of The Backroom, Retail Dive reporters Dani James and Daphne Howland discuss how Halloween has evolved, what that could mean for this year’s upcoming holiday season — and speculate about how many KPop Demon Hunters they may be seeing in their neighborhoods on Friday.
Resource links:
- How skeletons transcended Halloween
- Why Halloween is a ‘master class’ for retailers
- The unlikely retailers winning Halloween
- Halloween spending to hit record $13.1B
Editor’s note: This episode was produced and edited by Caroline Jansen.
