Dive Summary:

• Photopon plans to release an update to its mobile app with enhanced features geared towards user personalization and sharing.
• Among the new features, Photopon will take advantage of iPhone’s location services to provide users information on local sales and promotions.
• Recipients of customized referrals regarding local sales promotions will be able to redeem the offers.

Dive Insight:

There are plenty of deals out there, but Photopon provides the only coupons that are open to creativity and flair. This means that a Photopon referral can be relevant and unique in ways that normal digital deals or paper coupons cannot be,” said Michael Gutkin with Photopon. Photopon is a customized couponing app for smartphones which showcases local deals from nearby stores – including restaurants and other venues.