Dive Summary:

• A consumer survey conducted by the National Australia Bank shows many retailers are successfully integrating omnichannel services into traditional brick-and-mortar offerings.
• The survey concludes that retail sales made by consumers via exclusive e-commerce osites like eBay and Amazon declined by 3% when compared to 2012 totals, from 73% to 70% among consumers surveyed.
• "This decline demonstrates that retailers appreciate the value of a multi-channel business model and are succeeding to grow online activity. We think the previous dominance in pure-play retail may continue to slowly diminish," said Alan Oster with NAB.

From the article:

The push-back by traditional retailers, in which companies such as David Jones, Myer, Woolworths and Harvey Norman have poured millions of dollars into an omni-channel strategy, is working. Bricks and clicks retailers generally recorded stronger growth rates than the pure-plays in 2011 and 2012, NAB said.