Dive Summary:

• On Wednesday, Nickelodeon announced the opening of its 1,000 sq. ft. retail space in the Times Square Toys “R” Us store.
• "We are overjoyed to officially launch our 'Nick Shop' at Toys"R"Us Times Square, offering exclusive products featuring some of our most iconic brands," said Pam Kaufman, chief marketing officer for the Nickelodeon Group.
• The Nick Shop will offer a wide variety of merchandise to consumers from appeal, toys, home goods and more, according to the announcement.

From the press release:

"The thousands of kids and families who visit Toys"R"Us Times Square each year are sure to be wowed by this truly unique Nickelodeon shopping experience," said Richard Barry, Executive Vice President, Chief Merchandising Officer, Toys"R"Us, Inc. "Nickelodeon has created some of the most recognizable characters in the world and we fully expect to hear squeals of delight from young kids when they visit this new environment. ...