Dive Summary:

• With a seemingly growing trend towards mobile shopping, its easy to assume that the way consumers purchase is shifting, however, it's estimated that only a quarter of the 132 million shoppers actually purchase online.
• The main hurdle for mobile shopping is the checkout experience, prompting retailers to incorporate easier techniques such as PayPal Express.
• Despite the popularity of phone apps, consumers prefer the mobile web over specific retail apps with only a small portion of consumers downloaded a stores in-house app.

From the article:

"...smartphones has led many to conclude that a significant portion of Internet activity, including shopping, will migrate to these mobile devices. To help eBusiness professionals in retail get a better sense of the real size and opportunity that exists, Forrester has released its “US Mobile Retail Forecast, 2012 To 2017.” Retailers beware: while mobile commerce is growing and undeniably shifting how some consumers buy, the pertinent facts are that:.."