Dive Brief:
- Macy’s Inc. has decided to scrap it plans for an international e-commerce expansion into China.
- Despite the decision to forego the expansion, Chinese consumers will have the opportunity to shop online through Macy’s U.S. website.
- Retail sales figures for the Chinese ecommerce market are increased by 70% since 2009.
Dive Insight:
Macy’s Inc claims that a slowing Chinese economy did not factor into their decision to abort ecommerce expansion into the country. The Chinese ecommerce market may have overtaken the U.S. this year in largest sales revenue and China’s total ecommerce is expecting to reach $539 billion by 2015.
