Dive Summary:

• Popular outdoor clothing brand L.L. Bean has begun work on a new 15,000 sq ft retail space in Fayetteville, Arkansas.
• The project involves converting space previously utilized as an outlet store and is scheduled for completion the first week of June 2013.
• The new store will include L.L. Bean’s Outdoor Discovery School offering clinics and hands-on training for outdoor activities, including kayaking, designed to increase participation in outdoor recreation.

From the article:

“Converting this store to full retail gives us the ability to offer customers an even better L.L.Bean experience through current merchandise selections, ongoing in-store demonstrations and clinics, enhanced customer service, not to mention hands-on activities like kayaking through our Outdoor Discovery Schools,” said Ken Kacere, senior vice-president and general manager of retail at L.L.Bean.