Dive Summary:

• Lands' End has unveiled a new e-commerce website specifically tailored for Canadian consumers, hoping to increase exposure and growth potential in online sales.
• The site features pricing in Canadian dollars along with geo-targeting technology, which calculates shipping fees for online shoppers within the vast Canadian mainland by utilizing their IP addresses to pinpoint locations.
• “This enhanced functionality is a big step for us as we continue to grow our business globally and introduce new customers to the Lands’ End brand,” said Land’s End​'s Bry Roskoz.

From the article:

E-commerce sales in Canada will grow at least 10% annually over the next five years, topping C$33.8 billion ($32.8 billion) in 2018, up from the C$20.6 billion ($20 billion) this year, according to a forecast from Forrester Research Inc. Online sales as a proportion of total Canadian retail sales will grow to 10% in 2018 from 7% this year. ...