Dive Summary:
- Google Inc. launched version 3.2 of Google Shopper, its product and price comparison app.
- The new version allows users to narrow searches with product category-specific refinements, and features a new "light box viewer" that presents consumers with the best viewing method for high resolution images.
- The app itself allows users to type in or speak a product's name, or scan its bar code in a bricks-and-mortar store, to bring up product, pricing and ratings information from a variety of chain and web-only retailers, allowing one-stop price comparison and shopping.
From the article:
Google Inc. has launched Google Shopper 3.2, a new version of the product and price comparison app. It’s announcing the news at the very top of the Google Shopper web site home page with big images of the app and links to download the Android app in the Google Play store and the iPhone app in Apple Inc.’s App Store. ...