Dive Summary:

• Google has announced it plans to utilize STELLAService Inc to provide independent customer service ratings aimed at boosting revenue for retailers which offer consumers positive shopping experiences.
• Data on customer service performance for online retail merchants will be utilized within other Google offerings. A test of Google Trusted Stores involving 50 retailers led to a 3% boost in conversion rates and 5.5% in average order size, according to a report by internet Retailer.
• “Our goal is to build a better shopping experience. Google Trusted Stores is an important part of achieving that goal, as the program helps buy online with confidence,” Google spokesperson Sandra Heikkinen tells Forbes.

From the article:

"Google Trusted Stores is an important part of achieving that goal, as the program helps buy online with confidence. We’re looking forward to using information from StellaService to supplement our Trusted Stores data; it will assist us in helping shoppers identify online merchants that offer a great shopping experience.”