Dive Summary:
- Tuesday Morning Corp. has shut down its e-commerce web site to focus its operational efforts exclusively on its brick-and-mortar store locations.
- The company currently controls 850 physical stores throughout the U.S. and claims that online sales accounted for only 1% of total sales for the discount retailer. The company shut down the e-commerce site in July.
- "As part of Tuesday Morning's ongoing renewal, management is focusing time and resources on our customers' in-store experience, where 99% of our revenue is generated," says a Tuesday Morning spokeswoman.
From the article:
The company sold enough online to make the Web comparable to one its 50 best-performing stores, according to three people familiar with its operations. But the company hadn't invested enough in the technology, staff and supply chain capabilities needed to run a closeout e-commerce website and decided to focus on getting its physical stores in order, the people said.