Dive Brief:
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Inclusive apparel company Dia & Co. has acquired plus-size luxury retailer 11 Honoré for an undisclosed amount, according to an emailed press release.
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The acquisition expands Dia & Co. into luxury, "furthering Dia & Co’s goal of becoming a one-stop shop for the plus-size customer," per the release.
- The 11 Honoré Collection, a private label capsule, will be available on Dia & Co. Otherwise, 11 Honoré will continue as its own luxury e-commerce destination until it's fully integrated into dia.com in coming months.
Dive Insight:
Previously left mostly to niche players and generally ignoring what Dia & Co.'s founders Nadia Boujarwah and Lydia Gilbert call "an underserved group of more than 100 million," inclusive sizing is now slowly moving further into the mainstream. But it's brands like Nike and Old Navy that seem to be doing the most, rather than higher-end labels.
11 Honoré was founded in 2017 to fill this void, and has attracted a number of investors, including Nordstrom. Brands within the 11 Honoré portfolio include Diane Von Furstenberg, Carolina Hererra, Good American and Tanya Taylor, according to Wednesday's release.
Along with apparel, a key line of business for 11 Honoré is its styling service, which was previously in focus for expansion. Dia & Co., founded in 2015, also runs what it calls its "flagship personal styling experience."
"This move represents a historic change for the plus-size consumer as it consolidates access to the most coveted brands and broadest dedicated assortment in plus size offerings, creating the ultimate destination for shopping sizes 10-32," the company said in its release.
