Dive Summary:
- According to Flurry, the mobile analytics startup, retail consumers spent 525% more time on retailer apps in Dec. 2012 compared to Dec. 2011.
- Retail apps, such as those from Walmart, Target, Macy’s, Victoria’s Secret, Gap and Saks 5th Avenue, grew the most in time spent over the last year.
- "Price Comparison" apps from eBay’s RedLaser and Grocery IQ saw a 247% increase over the last year while “Purchase Assistant” apps from ShopSavvy and ShopAdvisor grew by 228% in time spent.
- While Daily Deal (20% of time spent per shopping category in 2011; 13% in 2012) and Online Marketplace (25% in 2011; 20% in 2012) apps have still increased in overall use, a big boost in retailer apps has seen them take up the most time spent (27% of time spent in 2012; 15% in 2011).
From the article:
"... But you can see how market share has changed for mobile commerce apps. Daily deals apps, which were very early to mobile platforms and could spend millions upon millions to acquire users every year, were first-movers. Now the rest of the space is catching up as big box retailers figure out how to use mobile apps to promote transactions.
Retailers nearly doubled their market share in the shopping category, with 27 percent of time spent up from 15 percent a year ago. Virtually every other category was either flat or down year-over-year in terms of market share. Marketplace apps like eBay and Amazon fell to 20 percent marketshare from 25 percent a year ago, while price comparison and purchase assistant apps were basically flat year-on-year. ..."
