Dive Summary:
- Digital gifting company CashStar has announced the addition of over 12 international retailers to a list which now includes Dunkin' Donuts, Brookstone, Pier 1, lululemon athletica and Golfsmith.
- CashStar currently operates for 15 international brands and intends for that number to increase to nearly 25 brands total by August.
- "More than ever, major brands around the world continue to rely on us for e-gifting and the strategic advantage that our platform enables when e-gifts are used to drive customer acquisition, engagement, loyalty and increasingly, adoption of mobile payments,” says CEO Steven Boal.
From the article:
The digital gifting company has also expanded internationally with retailers in the U.K., including B&Q, a DIY and home improvement retailer. CashStar now operates the consumer e-gifting programs for 15 brands outside of North America, with another 11 slated to go live in the next month across Australia, New Zealand, Hong Kong, and the European Union.
