Dive Summary:
- Banana Republic is hosting eight in-store meet-and-greet events for Match.com to bring exposure to its latest clothing line.
- A new ad spread will feature major fashion blogger Joy Cho recreating the story of how she met her husband.
- Banana Republic's collaboration with Match.com and Joy Cho will not only create exposure for the brand but engage the audience on a personal level and push content to the digital demographic.
From the article:
"...Slated to debut in stores February 14th, Gap Inc.’s Banana Republic latest marketing campaign “Love” is partnering alongside Match.com to host eight in-store meet and greet events for the site’s online dating subscribers..."
