​The customer-shopping journey continues to evolve, and companies need to continue to understand consumers and their decision-making preferences. Retailers and select CPG companies must adapt and fine-tune their omnichannel strategies to fit customer preferences to differentiate themselves in today’s retail landscape.

Digital Transformation creates opportunities to innovate store formats and offerings to match how customers want to shop. This requires the right technology platform to understand what constitutes a great shopping experience and how to deliver one that meets or exceeds consumer expectations, according to the latest survey by IDC and sponsored by DXC Technology.

In our upcoming webinar, we will discuss:

  • A unique viewpoint from the consumer side
  • Tips to help your organization leverage technology to drive a successful digital transformation strategy
  • Ways you can enhance your brand’s customer engagement

Register now.