How User-Generated Content Impacts the Consumer Journey Before, During and After Purchase
July 23, 2019 • Webinar 2 pm ETRegister
Shoppers navigate a wealth of options each time they make a purchase. When customers weigh their choices, user-generated content (UGC) – such as consumer reviews, product Q&A and consumer photos – can make the difference between a pass or a purchase.
To understand how consumers connect with brands, we surveyed 2,000 consumers, polled 500 brands and analyzed 1.1 billion monthly shoppers' data in the Bazaarvoice Network. The result: the Shopper Experience Index.
In our new webinar, we dive into the findings and discuss how UGC impacts the consumer journey before, during and after purchase. You’ll learn:
- Key findings from this year’s Shopper Experience Index
- Where to allocate resources to better meet and exceed customer expectations
- Examples of how the world's leading brands and retailers leverage UGC to increase shopper conversions