E.l.f. Beauty launches virtual makeup experience on Roblox

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their aesthetic. 

Could Nike sell Converse?

Revenue declines and a 44% drop in demand creation may indicate it’s time to divest the brand, according to BNP Paribas.

A look at retail’s year of AI news

Retail may be lagging behind other industries in the adoption of artificial intelligence, but 2025 was still transformative. Here’s a recap of retail’s biggest AI-related news this year.

Claire’s plans tech upgrades despite financial setbacks

The retailer will take steps to elevate customer in-store experiences by improving its technology foundation. 

Amazon expands rural delivery with Oklahoma last-mile station

The 30,000-square-foot facility in Weatherford is slated to break ground early this year, and the city said it will improve delivery speeds in the area.

How Home Depot sped up its supply chain — and what comes next

The home improvement retailer has built an expansive network of distribution centers for faster deliveries. It's now looking to maximize the potential of those assets.