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Inside the mobile trends shaping retail

Rohit Tandon via Unsplash

Note from the editor

It's been a big year for mobile commerce as consumers driven to stay home spent more time on their devices to engage with the outside world. 

Online events like Amazon's Prime Day and Alibaba's Global Shopping Festival — both of which happened this fall just before the traditional holiday shopping season kicked off — are expected to further drive the upward trend sparked by the pandemic. 

Mobile commerce this year will hit record highs and extend the holiday shopping season for consumers who are more likely to avoid stores during the pandemic, analytics firm App Annie predicted.

As consumers used their smartphones more, brand and retailer advertising followed. Mobile users expanded the number of apps they engaged with during the pandemic. And some of the largest retail and consumer brands have leaned into using the technology to engage with loyal customers.

It's anyone's guess how these current trends will play out post-pandemic, but for now, the realities facing consumers are accelerating the adoption of mobile solutions.

7 hot mobile trends

From TikTok to improving in-store tech for employees, mobile shopping comes into focus for retailers.

How the COVID-19 pandemic pushed brands to connect digitally

Retailers quickly pivoted to emphasize mobile tech and virtual appointments to keep their businesses going.

Walmart to revamp 1K stores with digital in mind

Nike drives digital revenue with 150% jump in demand on mobile app

What the pandemic has cemented about Gen Z

Marketing to young shoppers this holiday season will look different — and create different winners — but much of the group's core values have stayed the same.

Shopify, TikTok partner on shoppable video ads

Is cashierless tech ready for prime time?

The pandemic has juiced demand for automated checkout systems, but the technology still has to prove itself over the long term.

Inside the mobile trends shaping retail

It's been a big year for mobile commerce as consumers driven to stay home spent more time on their devices to engage with the outside world. Now, some of the largest retail and consumer brands have leaned into using the technology to engage with loyal customers.

included in this trendline
  • Nike drives digital revenue with 150% jump in demand on mobile app
  • What the pandemic has cemented about Gen Z
  • Walmart to revamp 1K stores with digital in mind
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.