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Understanding the Gen Z and Milennial consumer

If there's anything retailers want, it's to understand Gen Z. The demographic may be young, but paired with millennials, they hold the keys to the industry's future — in some ways even more now as retailers look forward to an eventual recovery from the pandemic.

included in this trendline
  • Ikea goes after urban millennial consumers
  • How to get on Gen Z's wish list
  • Why marketers must evolve their outlook on gender — or lose out
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.