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Understanding the Gen Z and Millennial consumer

If there's anything retailers want, it's to understand Gen Z. The demographic may be young, but paired with millennials, they hold the keys to the industry's future — in some ways even more now as retailers look forward to an eventual recovery from the pandemic.

included in this trendline
  • Walmart aims to shift Gen Z perceptions with expansive Roblox play
  • What Gen Z wants to see from brands as metaverse attachments grow
  • Consumers want gender-neutral clothing. Some retailers are listening.
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.