Skip to main content

Understanding the Gen Z and Millennial consumer

Gen Z and millennials hold the keys to the retail industry’s future. This makes it worth a retailer’s time to uncover what makes them tick and where this generation may differ from previous ones. They have high expectations for technology, in-store experience and brand authenticity.

included in this trendline
  • Claire’s assembles ‘Gen Zalpha’ influencer group to guide creativity
  • Dollar General among fastest growing brands for Gen Z TikTok users: report
  • Nearly half of Gen Z will buy holiday gifts on social media, survey finds
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.