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How retailers are personalizing the shopper experience

With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

included in this trendline
  • Foot Locker’s new loyalty program lets shoppers redeem points for cash, sneaker access
  • The Container Store introduces Decor+ by Elfa
  • Perfect Corp. releases AI hair-identifying tool for personalization
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.