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The era of personalization in retail

With the abundance of consumer data available today, retailers can personalize the customer experience from first impression to their latest purchase. Personalization has now become fundamental for retailers to build long-lasting customer relationships, stand out from the competition and access new markets.

included in this trendline
  • J.C. Penney releases skincare adviser experience, AR try-on
  • Walmart to release at-home and in-store AR tools
  • Build-A-Bear redesigns website
Our Trendlines go deep on the biggest trends. These special reports, produced by our team of award-winning journalists, help business leaders understand how their industries are changing.
Davide Savenije Editor-in-Chief at Industry Dive.