Inside the Retail Dive Consumer Survey

In a six-part survey of shoppers, we examined the psyche of the American consumer and the evolving role of the brick-and-mortar store.

Online shopping has never been easier or more accessible. But despite the surge in e-commerce capabilities, mobile applications and other technology advancements — including voice-activated shopping and the proliferation of Amazon Dash buttons — the majority of American consumers still want to shop in physical stores.

To gain deeper understanding of how consumers are engaging with physical stores today, Retail Dive conducted a six-part survey of shoppers to examine the psyche of the American consumer and the evolving role of the brick-and-mortar store in the shopping journey. Here's what we learned.

  1. Why most shoppers still choose brick-and-mortar stores over e-commerce

    Online shopping has never been easier. But the majority of American consumers want the tactile experiences offered by physical stores, according to the first installment in Retail Dive's Consumer Survey. Read More >>

  2. Why consumers prefer to shop for nearly all products online

    Whether to research products, compare prices or actually make a purchase, shopping is increasingly going the way of the web. Read More >>

  3. Despite expectations of personalization, most shoppers don't want to share data

    Less than 50% of consumers are willing to exchange personal data for discounts and other benefits, according to the latest Retail Dive Consumer Survey — presenting a clear conundrum for retailers on the quest for personalization. Read More >>

  4. Why many shoppers go to stores before buying online

    More than 55% of consumers visit stores before buying online, emphasizing the idea that high-touch physical and seamless omnichannel experiences are critical for modern retailing. Read More >>

  5. Why researching online, shopping offline is the new norm

    More than 65% of consumers conduct online product research before stepping foot in a store, amplifying the need for retailers to optimize digital experiences. Read More >>

  6. How shoppers use their smartphones in stores

    Nearly 60% of shoppers look up product information and prices while using their mobile phones in stores, making a mobile strategy critical for retailers. Read More >>

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Filed Under: Consumer Trends E-commerce
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