Marketing

  • A Home Depot storefront with a blue sky and lawnmowers in front
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    Nate Delesline III/Retail Dive
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    The Home Depot debuts Material List Builder AI

    The technology helps its Pro customers quickly generate project material lists from voice prompts, emails, texts or existing documents. 

    By Tatiana Walk-Morris • Feb. 6, 2026
  • A Neiman Marcus storefront in downtown Chicago
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    Kaarin Moore/Retail Dive
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    Saks Global brings back Neiman Marcus exec to oversee marketing, e-commerce

    Cheryl Han, who joined Saks Global’s leadership early last year but left months later, has taken the dual role of chief marketing and digital officer.

    By • Feb. 6, 2026
  • Header Image Explore the Trendline➔
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    Shutterstock.com

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    Trendline

    Digital innovation and technology trends in retail

    Generative AI and TikTok Shop have replaced the metaverse and NFTs as the hot topics of the day — here’s a look at how brands are using them.

    By Retail Dive staff
  • A fashion display at a Walmart Supercenter in Cypress, Texas.
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    Courtesy of Walmart
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    The Weekly Closeout: Layoffs jump in January and Walmart hits $1 trillion market cap

    Last month was the biggest dip in hiring since the Great Recession. Meanwhile, the big-box retailer reached a milestone. 

    By Retail Dive Staff • Feb. 6, 2026
  • A group of avatars walk on a horizon with the Coty name on the left.
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    Courtesy of Coty
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    Coty partners with OpenAI

    The company is weaving AI throughout its business as the technology serves as “an efficiency enhancer” for creativity and strategic thinking.

    By Tatiana Walk-Morris • Feb. 5, 2026
  • Supergoop Glowscreen launch
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    Permission granted by Supergoop
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    Supergoop taps Peloton vet as chief marketing officer

    The appointment of Lauren Weinberg to the top marketing post comes on the heels of Melis del Rey becoming CEO at the end of 2025.

    By Howard Ruben • Feb. 4, 2026
  • Avery Baker, Arc'teryx chief brand officer
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    Courtesy of Arc'teryx
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    Arc’teryx brings on Tommy Hilfiger vet as first chief brand officer

    Avery Baker has been appointed to the newly created role. Meanwhile, the outdoor clothing company’s new general manager for EMEA is from Celine. 

    By Howard Ruben • Feb. 3, 2026
  • QVC new wellness and beauty brands
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    Courtesy of QVC
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    QVC introduces new beauty, wellness products

    The categories are a top priority for 2026, as parent company QVC Group continues to execute on a turnaround.

    By Tatiana Walk-Morris • Feb. 3, 2026
  • An empty store with a "retail space available" window sign.
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    Daphne Howland/Retail Dive
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    Claire’s names chief brand officer

    Michelle Goad, who most recently served in an executive role at Gap Inc., is tasked with transforming the tween retailer's mall-oriented store footprint.

    By • Feb. 3, 2026
  • A red Levi's tab sign against a bright blue sky.
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    Daphne Howland/Retail Dive
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    Levi’s launches immersive pop-up experience ahead of the Super Bowl

    The event in the brand’s hometown of San Francisco runs through Saturday and highlights the area’s music, fashion and sports connections.

    By Howard Ruben • Feb. 3, 2026
  • The Vitamin Shoppe's innovation store.
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    Courtesy of The Vitamin Shoppe
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    The Vitamin Shoppe opens AI-enabled store in NYC

    The location debuts the company’s Shoppe Advisor, an AI-powered discovery tool that focuses on in-store education, engagement and personalization. 

    By Tatiana Walk-Morris • Feb. 2, 2026
  • Merit products
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    Courtesy of Merit
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    Column

    The Weekly Closeout: Valentine’s Day spending to top $29B, Merit to raise prices

    Consumers are budgeting roughly $200 on gifts for the holiday, per NRF, while the beauty brand is increasing prices on select products.

    By Retail Dive Staff • Jan. 30, 2026
  • A mannequin shot from the back stares at a wall of TVs broadcasting a music video in a new ad from Crocs.
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    Permission granted by Crocs, Inc.
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    Crocs puts self-expression over algorithmic sameness with new platform

    Ads show mannequins dancing to life and growing more human as the footwear marketer encourages real-world experiences over digital drudgery. 

    By Peter Adams • Jan. 29, 2026
  • A circular display of beauty products, with shelves of products in the background.
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    Courtesy of Target
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    Target expands beauty assortment, adds 60 new brands

    The mass retailer is refreshing its beauty space in stores and hosting in-person events as it winds down its partnership with Ulta. 

    By • Jan. 28, 2026
  • Outside storefront image of The Home Depot
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    Courtesy of The Home Depot
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    Home Depot’s key to great AI experiences? Ensure it remains an authority

    The retailer started early and will continue to evolve its AI efforts “so that the brand voice shows up the way we want it to,” CIO Angie Brown said.

    By Bryan Wassel • Jan. 28, 2026
  • Macy's Style Crew member Raven Gates poses at an event.
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    Courtesy of Macy's
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    How Macy’s is flexing its Style Crew affiliate program beyond social media

    The department store recently experimented with its Style Crew of over 600 influencers by integrating them into in-person events and direct mailers.

    By Jessica Hammers • Jan. 28, 2026
  • The interior of Moleskine's Upper East Side Store in New York City
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    Courtesy of Moleskine
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    Moleskine opens first neighborhood concept store in US

    The Upper East Side location in New York City represents a strategic shift in the company’s retail approach in America. 

    By Howard Ruben • Jan. 27, 2026
  • A person sits outside in the corner of a big store window looking at a mobile phone.
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    Daphne Howland/Retail Dive
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    Lululemon puts Get Low leggings back online — with caveats

    Pulled after complaints that the leggings were see-through, the product page now advises shoppers to size up and wear skin-tone underwear.

    By • Jan. 23, 2026
  • A person laying against a couch on the floor in a tracksuit and sneakers with a phone pressed to their face.
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    Courtesy of Reebok
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    Column

    The Weekly Closeout: Reebok teams with Karol G and will January storms ice out retail sales?

    The activewear brand signed a multiyear deal with the Colombian artist, while analysts speculate upcoming weather could slow spending.

    By Retail Dive Staff • Jan. 23, 2026
  • Closeup of a department store entrance.
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    Daphne Howland/Retail Dive
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    How Macy’s Media Network navigates complex ‘coopetition’ with Amazon

    Since signing on for a pilot with Amazon’s Retail Ad Service, the platform has drawn 175 new brands to its sponsored product offerings.

    By Peter Adams • Jan. 21, 2026
  • A person takes a photo of an item of clothing.
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    Courtesy of Depop
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    Cautious consumers shunned big-ticket items last year

    Higher tax refunds could lift discretionary spending in 2026, but the labor market is the biggest factor, according to Bank of America Institute research.

    By • Jan. 21, 2026
  • An in-store display of "The Party Shop" inside Michaels
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    Courtesy of Michaels
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    At Michaels, taking Party City and Joann’s market share was priority No. 1

    CEO David Boone, who joined the craft retailer about a year ago, said the company’s efforts in fabric and party supplies have “powered the business.”

    By • Jan. 21, 2026
  • Exclusive vinyl from Quince's collaboration with A$AP Rocky
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    Courtesy of Quince
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    Quince collaborates with A$AP Rocky on exclusive products for ‘Don’t be Dumb’ album release

    The online retailer launched a limited-edition vinyl and T-shirt ahead of the artist’s first studio album release in over seven years.

    By Howard Ruben • Jan. 20, 2026
  • Two people participating in Levi's Wear Longer Project, which teaches students how to repair clothing items.
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    Courtesy of Levi's
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    Levi’s wants to teach young consumers how to repair their clothes

    The Wear Longer Project aims to connect high school students with the tools and knowledge on how to repair and refresh the clothing they already own.

    By Howard Ruben • Jan. 20, 2026
  • TikTok app on an Apple iPhone on Aug 7., 2020 in Washington, DC
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    Drew Angerer via Getty Images
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    For retail brands, TikTok Shop’s rise brings viral success — and disruption

    At NRF, executives described major sales wins while acknowledging the social commerce feature is shaking up several retail fundamentals.

    By Peter Adams • Jan. 16, 2026
  • A red sign with a white logo and the words "under armour" in white capital letters hangs from an iron post.
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    Daphne Howland/Retail Dive
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    Under Armour elevates Americas president to chief merchant

    Kara Trent will take on the position next month, as Chief Product Officer Yassine Saidi transitions to a senior adviser role.

    By • Jan. 16, 2026