Mobile Commerce Daily is now Retail Dive: Mobile Commerce! Click here to learn more!

Yogurtland entices in-store visits with mobile rewards promoting summer flavors

Frozen yogurt chain Yogurtland is keeping customers cool this summer with 10 new flavors and by rewarding consumers for each visit and each flavor they try on its mobile application.

App users will reap larger rewards for each return visit they make. Every two weeks during the summer, two new summer flavors, inspired by various vacation themes, will be introduced.

“Mobile allows our fans to continue their Yogurtland experience beyond store,” said Charlotte Lucich, director of marketing at Yogurtland, Orange County.

Ice-cold rewards
Users must be Real Rewards members to qualify for rewards. For every flavor consumers try, they can note the flavor in the app to collect a Hot Spot icon.

Once consumers collect three icons, they will earn a two-ounce free treat. After six in-store visits, members earn a three-ounce free treat. Nine visits garner a four-ounce free treat. Fifteen visits garner a six-ounce free treat.

Yogurtland’s fan base consists of more than 500,000 members on the app.

Through this promotion, Yogurtland not only attempts to reward those not able to travel with a treat, but also to keep customers in the store all summer long.

Yogurtland is available for free download on iOS and Android.

Mobile endeavors
Yogurtland released another Looney Tunes-inspired flavor in its 2013 summer series and let consumers earn free yogurt via the company’s mobile application and QR codes.

Yogurtland partnered with Warner Bros. Consumer Products for this summer campaign, which introduced a total of six frozen yogurt and sorbet flavors and toppings inspired by Looney Tunes characters. Consumers can earn free yogurt by scanning each character’s QR codes with Yogurtland’s mobile app (see story).

Earlier in 2013, the frozen yogurt chain took a big scoop of mobile for its new Flavor Quest promotion that included a new smartphone application and in-store QR codes.

The Flavor Quest promotion extended three months, during which new flavors from around the world were featured. Customers were able to use the app to find which locations offer their favorite flavors, and could scan the in-store QR codes to earn a free yogurt (see story).

Through Yogurtland’s most recent mobile promotions, the chain continues to resonate with its consumers and keep their attention.

“Digital programs help Yogurtland connect better with our guests,” Ms. Lucich said.

Final Take
Caitlyn Bohannon, editorial assistant for Mobile Commerce Daily, New York